“Google Analytics” is the best thing that can ever happen to a website owner. I cannot beleive I didn’t start using it till now !
Its too simple to be so powerful. Just add a 4 line code on your website, verify that you are the owner of the website and voila ! you’ll have more information about your website than you can ever imagine !
Traffic details, well mapped graphs, geolocation of traffic, keywords being searched which show up your site, source of traffic, source urls, how much time the user spent of your site, where all did he click, pageviews, unique visitors, traffic by browser, traffic by OS, traffic by IP, …..and everything and anything that you can imagine !
It can be used with Adwords to calculate your ROI, and user behaviour and then optimize for your use. Marketing Optimization, Search Engine Optimization, content optimization, you name it.
Try it and trust me when I say, you’ll love it.
Oh btw, did I tell you its for free ?