Localization is

very important in the advertising world. (It’s also true everywhere else)

I went to watch Hancock yesterday (it was okay, nothing great) where I saw a good example of localization.

Poster for Hancock in US:

Poster for Hancock in India:

You see the images reflected in his glasses? LA for US and Taj Mahal for India? :)

Incase you were wondering, he never comes to India. India isn’t even mentioned in the entire movie.

Comments 3

  1. Afrin wrote:

    Haha, that’s funny. But nicely done. I was almost expecting to see the Charminar.

    Posted 17 Jul 2008 at 9:46 am
  2. ken wrote:

    wow, quite a difference!

    Posted 21 Jul 2008 at 6:51 pm
  3. Priyanka Khot wrote:

    Hey Sasidhar,
    Thanks for dropping by. The Outlook article is on my blog as the second post. Do read it and lemme know what u think.

    BTW grt observation. The Hancock post does give a good example of the localization principle of advertising. :-)

    Posted 22 Jul 2008 at 9:27 am

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