very important in the advertising world. (It’s also true everywhere else)
I went to watch Hancock yesterday (it was okay, nothing great) where I saw a good example of localization.
Poster for Hancock in US:
Poster for Hancock in India:
You see the images reflected in his glasses? LA for US and Taj Mahal for India? 
Incase you were wondering, he never comes to India. India isn’t even mentioned in the entire movie.
Comments 3
Haha, that’s funny. But nicely done. I was almost expecting to see the Charminar.
Posted 17 Jul 2008 at 9:46 am ¶wow, quite a difference!
Posted 21 Jul 2008 at 6:51 pm ¶Hey Sasidhar,
Thanks for dropping by. The Outlook article is on my blog as the second post. Do read it and lemme know what u think.
BTW grt observation. The Hancock post does give a good example of the localization principle of advertising.
Posted 22 Jul 2008 at 9:27 am ¶Post a Comment